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The
arctic was remote and dangerous in
the era before modern aviation, cell phones, and satellites. So when Fred made up his story of reaching the North Pole he also claimed
to have discovered land. Fred knew that no one would go verify it.
By the time someone searched for Bradley Land, years later, Fred was in federal
prison.

Bradley Land doesn't exist
and Cook never even tried to reach the Pole. A truly pathetic hoax. Why did he do this? For money, and his need
for fame. Discovering land was a big deal in the days before air
travel and a sure fire way to become a big shot. Fred knew damn well
that no one in their right mind would go back to that frozen hell
and look for it!

He made a fortune selling his North Pole
adventure story to packed crowds at sold out lectures, He sold the
same story to newspapers, magazines,
etc. This quickly brought him offers totaling over $1.5 million in 1909 dollars.
The $24,000 paid by the New York Times would be about
$360,000 today*. He gave lectures, a single one of which netted him
the equivalent of $60,000*. His book
even sold 60,000 copies. Hoaxing was very profitable.

*
Dollar conversions from 1909 to 2000 are based upon gold being
$20/oz. then and $300 now. Another
reference is the fact that a civil engineer earned $2,000 a year in
1909. This means current dollar equivalents are 15 to 30 times
higher.
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